Data Protection

We are pleased that you are visiting our website and thank you for your interest in our company, our products, and our website. Protecting your privacy when using our websites is important to us. Therefore, please note the following information:

Data Protection at a Glance General Information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on Our Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find the operator’s contact details in the imprint of this website.

How do we collect your data?

Your data is collected by you providing it to us. This may, for example, be data that you enter into a contact form or provide when placing an order.

Other data is automatically collected by our IT systems when you visit the website. These are primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

We usually need your data to initiate or fulfill a contract. Another part of the data is collected to ensure error-free provision of the website. Further data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

Analysis Tools and Third-Party Tools

When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about the objection options in this privacy policy.

General Information and Mandatory Information Data Protection

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Responsible Party

The responsible party for data processing on this website is:

Weingut Ludwig

represented by Thomas and Meike Ludwig

Im Bungert 10

54340 Thörnich

Phone: +49 6507 3760

Email: info@ludwig-wein.de

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal email to us is sufficient for this purpose. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found at the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a fee-based contract, there is an obligation to provide us with your payment data (e.g., account number for direct debit authorization), this data is required for payment processing.

The payment transactions via the common means of payment (Visa/MasterCard, direct debit) are made exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

With encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Information, Blocking, Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Data Collection on Our Website Cookies

The Internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g., shopping cart function) are stored on the basis of Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be treated separately in this privacy policy.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version

Operating system used

Referrer URL

Host name of the accessing computer

Time of the server request

IP address

Amount of data

A combination of this data with other data sources is not made.

The access logs of the web servers log which page views took place at what time. They contain the following data: IP, directory protection user, date, time, pages accessed, protocols, status code, data volume, referrer, user agent, accessed hostname. The IP addresses are anonymized and stored. The last three digits are removed, i.e., from 127.0.0.1 it becomes 127.0.0.*. IPv6 addresses are also anonymized. Information about the directory protection user used is anonymized after one day. Error logs, which log faulty page views, are deleted after seven days. Accesses via FTP are logged anonymously and kept for 60 days. The mail logs for sending emails from the web environment are anonymized after one day and then kept for 60 days. All data about the sender/recipient etc. is removed during anonymization. Only the time of sending and how the email was processed remains (queue ID or not sent). Mail logs for sending via our mail servers are deleted after four weeks. The longer retention period is necessary to ensure the functionality of the mail services and to combat spam.

The basis for data processing is Art. 6 (1) lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures or Art. 6 (1) lit. f GDPR, as the website operator has a legitimate interest in the storage of log files for the technically error-free and optimized provision of his services.

Handling of Emails

If you send us an email, this will be stored by us until your request is processed or until any statutory retention periods expire. We ensure that the data is securely stored to prevent unauthorized access by third parties. However, please note that unencrypted emails sent over the Internet are not sufficiently protected against unauthorized access by third parties.

Registration on this Website

You can register on our website to use additional functions on the site. We will only use the data entered during registration for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of the offer or technically necessary changes, we will use the email address provided during registration to inform you in this way. The processing of the data entered during registration is based on your consent (Art. 6 (1) lit. a GDPR). You can revoke any consent you have given at any time. An informal email to us is sufficient for this purpose. The legality of the data processing already carried out remains unaffected by the revocation. The data collected during registration will be stored by us as long as you are registered on our website and will then be deleted. Legal retention periods remain unaffected.

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent necessary for the establishment, content design, or change of the legal relationship (inventory data). This is done on the basis of Art. 6 (1) lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures. We only collect, process, and use personal data about the use of our Internet pages (usage data) to the extent necessary to enable users to use the service or to bill for it. The collected customer data will be deleted after the order has been completed or the business relationship has ended. Legal retention periods remain unaffected.

Data Transfer at Contract Conclusion for Online Shops, Retailers, and Shipping of Goods

We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution entrusted with the payment processing. A further transmission of the data does not take place or only if you have expressly consented to the transmission. The basis for data processing is Art. 6 (1) lit. b GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Plugins and Tools

YouTube

Our website uses plugins from the YouTube website operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account. The use of YouTube is in the interest of an attractive presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. For more information on how user data is handled, please refer to YouTube’s privacy policy at: https://www.google.com/intl/de/policies/privacy.

Google Web Fonts

This site uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. For this purpose, the browser you are using must connect to Google’s servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a default font will be used by your computer.

For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://www.google.com/policies/privacy/.

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission. The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. For more information on how user data is handled, please refer to Google’s privacy policy: https://www.google.com/intl/de/policies/privacy/.

Payment service provider

PayPal

On our website, we offer, among other things, payment via PayPal. The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter „PayPal“). If you choose payment via PayPal, the payment data you enter will be transmitted to PayPal. The transmission of your data to PayPal is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the effectiveness of data processing operations carried out in the past.

Deutschherrenhof TRIER:

Privacy at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website? Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the imprint of this website. How do we collect your data? On the one hand, your data is collected by you providing it to us. This can be, for example, data that you enter into a contact form. Other data is automatically collected by our IT systems when you visit the website. These are mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter our website. What do we use your data for? Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior. What rights do you have regarding your data? You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking, or deletion of this data. For this purpose, as well as for further questions regarding data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have the right to appeal to the responsible supervisory authority. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Details can be found in the privacy policy under „Right to restriction of processing“.

Analysis tools and third-party tools

When you visit our website, your surfing behavior may be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy. You can object to this analysis. We will inform you about the objection options in this privacy policy.

General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy. If you use this website, various personal data will be collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done. We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Note on the responsible body

The responsible party for data processing on this website is: Weingut Deutschherrenhof Olewigerstr. 181 54295 Trier Germany Telephone: Tel: +49 651 3 11 13 E-Mail: info@weingut-deutschherrenhof.de The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. All you need to do is send an informal e-mail to us. The legality of the data processing carried out up to the revocation remains unaffected by the revocation.

Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)

If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms or the processing serves to assert, exercise, or defend legal claims (objection pursuant to Art. 21 para. 1 GDPR). If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of your personal data for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 para. 2 GDPR).

Right to complain to the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done to the extent that it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information, blocking, deletion, and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipient, and the purpose of data processing at any time and, if necessary, a right to correction, blocking, or deletion of this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time at the address given in the imprint.

Right to restriction of processing

You have the right to request the restriction of processing of your personal data. To do so, you can contact us at any time using the address provided in the imprint. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.
If the processing of your personal data was/is done unlawfully, you can request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you need it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
If you have objected pursuant to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

Data collection on our website

The websites partially use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called „session cookies.“ They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited. Cookies that are required for the execution of the electronic communication process or for the provision of certain functions you desire (e.g., shopping cart function) are stored based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g., cookies for analyzing your browsing behavior) are stored, they will be treated separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

These data will not be combined with data from other sources. The basis for data processing is Art. 6 para. 1 lit. f GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent. The processing of the data entered in the contact form is thus exclusively based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal message by email to us is sufficient for this purpose. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation. The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.

Inquiries by email, telephone, or fax

If you contact us by email, telephone, or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not pass on this data without your consent. The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on your consent (Art. 6 para. 1 lit. a GDPR) and/or on our legitimate interests (Art. 6 para. 1 lit. f GDPR), as we have a legitimate interest in the effective processing of the inquiries addressed to us. The data sent to us by you via contact inquiries will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Social media

Facebook plugins (like & share button)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated on our pages. You can recognize the Facebook plugins by the Facebook logo or the „Like“ button on our page. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=en_US. When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook „Like“ button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate visiting our pages with your user account. We point out that we as the provider of the pages are not aware of the content of the data transmitted and their use by Facebook. For more information, see the Facebook Privacy Policy at: https://www.facebook.com/privacy/explanation. If you do not want Facebook to associate visiting our pages with your Facebook user account, please log out of your Facebook user account. The use of Facebook plugins is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility on social media.

Instagram plugin

Functions of the Instagram service are integrated on our pages. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate visiting our pages with your user account. We point out that we as the provider of the pages do not receive any knowledge of the content of the transmitted data and its use by Instagram. The use of the Instagram plugin is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the widest possible visibility on social media. Further information on this can be found in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

Analysis tools and advertising

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses so-called „cookies.“ These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to and stored by Google on servers in the United States. The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics. For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Order data processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the „demographic characteristics“ function of Google Analytics. This allows reports to be generated that contain information about the age, gender, and interests of the site visitors. This data comes from interest-related advertising by Google and visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google Account or generally prohibit Google Analytics from collecting your data as described under „Objection to data collection.“

Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc. („Google“). The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. Google AdSense uses so-called „cookies,“ which are text files stored on your computer that enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages. The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be shared by Google with Google’s contractual partners. However, Google will not merge your IP address with other data stored by you. The storage of Google AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g., mobile phone) can also be displayed on another of your devices (e.g., tablet or PC). If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalized advertising messages can be displayed on every device you sign in to with your Google Account. To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising. You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/. The aggregation of the data collected in your Google Account is based solely on your consent, which you can give or revoke to Google (Art. 6 para. 1 lit. a GDPR). In the case of data collection processes that are not merged into your Google Account (e.g., because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6 para. 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes. Further information and the data protection provisions can be found in Google’s data protection declaration at: https://policies.google.com/technologies/ads?hl=en.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser places on the user’s computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not expired, Google and we can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked through AdWords customer websites. The information collected from the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive information that personally identifies users. If you do not wish to participate in tracking, you can opt-out of this use by slightly disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will not be included in the conversion tracking statistics. The storage of „conversion cookies“ is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://policies.google.com/privacy?hl=en. You can set your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Facebook Pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA („Facebook“) to measure conversion. This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized. The collected data is anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on Facebook pages and outside of Facebook. This use of data cannot be influenced by us as the site operator. You can find further information on protecting your privacy in Facebook’s data privacy information: https://www.facebook.com/about/privacy/. You can also disable the Custom Audiences remarketing feature in the Ad Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.